As a member of our marketing team, you will have the opportunity to manage business social media profiles, develop new ideas to promote the company, assist with the company website, run marketing campaigns, and even organise events for the firm. You will have the chance to work on inbound and outbound marketing, SEO, email campaigns, and branding.
Your responsibilities will include managing business social media profiles such as Facebook, Twitter, LinkedIn, & Instagram, where you will be responsible for developing and maintaining social media profiles for the business, creating social media content schedules, building followers and increasing engagement across all social media platforms. You will also assist with the company website, carrying out SEO activities to increase website traffic, maintaining the company website content and even image editing – cropping, resizing, other Photoshop work.
In terms of marketing campaigns, you will be responsible for running marketing campaigns, creating content for social media, email campaigns and blogs. You will also be responsible for the organisation and monitoring of the firm’s event program, and providing a support function to the business’s centralised digital marketing team.
In terms of analytics, you will be responsible for tracking and monitoring campaign performance with a weekly/monthly report, analysing data to identify the target market and optimise each campaign, as well as analysing the traffic and visitors to the business website and social media platforms. You will also use Google Analytics to collect campaign metrics, follow up and analyse campaign results, and deliver reporting and analysis of the campaigns and projects during and after campaigns to ensure that marketing is focused on providing strong returns.